LEONOR HERRERA

Let’s talk about one of the sneakiest ways women in business drain their energy and dilute their vision: saying “yes” to the wrong things.

At first, it doesn’t feel like a big deal.
A coffee chat here.
A summit invitation there.
A “quick” collaboration that turns into weeks of extra work.

We tell ourselves it’s networking. We tell ourselves it’s opportunity. We tell ourselves we should be grateful.

But here’s the truth I’ve learned — both in my business and coaching my clients:

Every yes costs you something.

And unless you’re clear on what each yes is worth, you can end up spending your time, energy, and focus like loose change… without realizing you’re bankrupting the very vision you’re trying to build.

Why We Struggle to Say No

If you’ve ever overcommitted yourself, you know the spiral:

• You want to be helpful.
  
  
• You don’t want to offend anyone.
  
  
• You think, “What if I miss my big break?”
  
  
• You assume saying no will close doors forever.
  
  

As women in business, many of us have bee...

Let’s talk about something that comes up again and again with the women I coach: boundaries. Specifically, pricing boundaries, time boundaries, and emotional boundaries in business.

If even the word boundary makes you feel a little nervous or guilty, you’re not alone. Most women in business weren’t taught how to protect their energy or value. We were taught to accommodate, to overdeliver, to be the “nice one.”

But here’s what I want you to know:

Boundaries aren’t about being cold or inflexible. Boundaries are how you protect your vision.

They are the structure that allows you to show up fully, serve powerfully, and build a business that reflects your values—without burning out.

Why So Many Women Avoid Boundaries

Let’s be honest. Saying “no” can feel hard—especially if you’re used to being the go-to person, the helper, the one who figures things out for everyone.

You might worry that if you set a firm boundary, you’ll:

• Lose a client
• Be seen as difficult or ungrateful
• Miss ou...

If you're a coach or service-based entrepreneur, you’ve probably heard people talk about building a "signature method." It sounds fancy—and maybe even a little overwhelming. But here’s the truth:

Your signature method isn’t just a nice-to-have coaching tool.

It’s the foundation of your brand.
It’s your most powerful marketing asset.
And it’s the key to attracting aligned clients with less effort.

In this blog post, we’ll break down what a signature method actually is, how it makes marketing easier, and why it helps your dream clients say yes faster. Whether you’re just starting your business or you’ve been in the game for a while, creating your method is one of the smartest moves you can make.

What Is a Signature Method?

A signature method is the unique process or framework you guide your clients through to help them achieve a specific transformation.

It’s the behind-the-scenes structure of your work—the repeatable steps, shifts, or phases that take someone from point A to point B....

If you’re a woman in business, chances are you’ve experienced what I call execution overwhelm. It’s not that you lack ideas or ambition—in fact, the opposite is usually true. You’re bursting with creativity, visions, goals, and maybe even a drawer full of planners. But somewhere between intention and implementation, everything feels stuck.

You have so many unfinished projects, you don't know where to begin. You're jumping between client work, marketing plans, offers you want to launch, and a dozen "next steps" that never get done. It’s exhausting. And it’s not because you’re not capable. It’s because your energy is split in too many directions.

This is execution overwhelm in action. It creeps in quietly, disguised as productivity. But what it really creates is scattered focus, inconsistent results, and a growing sense of self-doubt.

Here’s what I want you to know:
You’re not behind. You’re overloaded. And the solution isn’t to hustle harder—it’s to simplify with intention.

The Real ...

If you’ve ever paused before launching something new, sharing a post, or raising your prices because "the market is too crowded," this is for you.

We’ve all heard it before:
"There are too many coaches already."
"Everyone's offering the same service."
"I’m not saying anything new."

It’s one of the biggest mindset blocks I see in women in business.

And I get it. I’ve been there too. When I started coaching, I was overwhelmed by the sea of people who were already out there doing it—many of them with more experience, a bigger following, and glossier branding.

But here's the truth I had to learn the hard way (and the one I now help my clients embrace):

A crowded market doesn’t mean a closed market.

It means the demand is strong.
It means there’s already a proven desire for what you offer.
It means you don’t have to start from scratch educating people—you get to build on what they already know.

Scarcity vs. Abundance

Scarcity tells you to play small. It whispers things like, "Why bot...

Have you ever felt like you're doing all the "right" things in your business—posting content, networking, offering value, but still feel like no one is really seeing you?

That feeling is more common than you think.

Many women in business hit a point where they feel invisible. They're working hard, showing up, and giving it their all, yet they struggle to attract the right clients, grow their income, or make the impact they know they’re capable of. It’s not because they’re not good at what they do. It’s because they haven’t learned how to truly leverage their strengths in a way that sets them apart.

Let’s break this down and shift from feeling unseen to becoming irresistible to the right people.

Why So Many Women in Business Feel Invisible

There are a few common reasons this happens, and none of them are your fault:

1. You’re following someone else’s blueprint. Maybe you bought a course or followed a marketing expert who promised results, but it never quite felt like you. When you'...

If you're a woman in business who’s doing "all the things" — posting, networking, updating your offers — and still not seeing real traction, you’re not alone. You’re probably asking yourself questions like:

• Why aren’t more people engaging with my content?
  
  
• Why do the right clients feel so hard to attract?
  
  
• Why isn’t my income reflecting all the work I’m putting in?
  
  

Here’s what many don’t realize: business growth doesn’t happen just because you’re visible. It happens when your presence builds trust.

What Is Trust in Business (and Why It Matters)?

Trust is the silent bridge between visibility and conversion. It’s the reason someone chooses to buy from you instead of someone else. In a crowded digital space, people don’t just want information—they want confidence in who they’re buying from.

Your content might be great. Your offer might be perfect. But if your audience doesn’t trust you yet, they won’t move forward.

Signs You Have a Trust Gap (Not Just a Marketing Problem)

Many ...

When I first started using LinkedIn to grow my coaching business, I approached it like most people do. I thought of it as a professional platform, a place to share my credentials, post occasionally, and hope someone would notice. I logged in to promote my services, post my accomplishments, and maybe land a client or two.

But nothing really happened. My posts got a few likes. My profile had views but very little engagement. I wasn’t getting leads, and I definitely wasn’t building the kind of visibility I wanted.

Then, something shifted.

I realized that I had been treating LinkedIn like a digital billboard—a place to broadcast. What I hadn’t realized is that the real power of LinkedIn lies in its ability to connect.

And that shift changed everything.

LinkedIn Isn’t Just a Platform. It’s a Community.

The moment I stopped thinking of LinkedIn as a place to "post and promote" and started thinking of it as a space to build genuine relationships, my entire experience changed.

Instead o...

If you’re a coach or service provider who knows you’re meant for more—but still feels invisible online—you’re not alone.

You’ve taken the courses. You’ve done the inner work. You might even have a few amazing testimonials under your belt. And yet, when it comes to showing up consistently and confidently in your marketing… something still feels off.

Here’s the truth: it's not a strategy problem. It’s a mindset problem.

Marketing doesn’t begin with a content calendar or a hashtag list—it begins with how you think about yourself, your voice, and your value.

Why Mindset Is the First Step to Visibility

If you’re not showing up consistently, chances are there’s an inner dialogue running the show:

• “What if no one cares what I have to say?”
  
• “I don’t want to come across as salesy.”
  
• “Who am I to talk about this?”
  
  

These thoughts aren’t harmless—they’re the exact reason why so many coaches stay stuck in a cycle of doubt, delay, and inaction. And when your energy is filled with unce...

We talk a lot about “doing it all” in business. But not nearly enough about what it’s costing us behind the scenes.

For women entrepreneurs, burnout often creeps in quietly—under layers of ambition, responsibility, and unspoken pressure to show up perfectly, especially online.

And while business ownership comes with its own challenges, there’s something else quietly fueling this exhaustion:

The emotional labor of being visible.

The Numbers Tell the Story:

• Nearly 1 in 2 women in business report experiencing burnout (FreshBooks).
  
  
• 42% of women carry the majority of the household mental load, even when running a business (Pew Research).
  
  
• Social media pressure significantly contributes to stress and decreased self-worth in women entrepreneurs (Harvard Business Review).
  
  

We’re not just building businesses.
We’re holding families together.
Running households.
Trying to “stay consistent” online.
And still being told we need to do more to succeed.

No wonder so many of us are feeling stre...