LEONOR HERRERA

As we prepare to say goodbye to 2024 and welcome 2025, it's easy to get caught up in the "New Year, New You" mindset. For many of us in the coaching and entrepreneurial world, there’s an unspoken belief that January 1st is some magical date when everything suddenly aligns, and our coaching businesses will finally thrive. But let me tell you something I’ve learned—transformation doesn’t happen because of a calendar flip. Transformation happens when you decide it’s time.

If you’ve been waiting for the “right” moment to take action in your coaching business, let me gently challenge that thinking. Whether it's starting your business, launching a new offer, or finally getting visible online, waiting often becomes an excuse disguised as preparation. And as coaches, we know that action—even imperfect action—is where the magic happens.

Here’s the truth: You don’t need January 1st to make changes. You can start building...

Last Wednesday, I had the privilege of hosting a networking event for women entrepreneurs, and it was a big hit. We gathered 25 incredible women in one space, sharing ideas, talents, and stories. The energy in the room was electric—every conversation was filled with support, inspiration, and collaboration. As the event ended, I couldn’t help but reflect on how much value we all gained from simply coming together. It was a powerful reminder of why networking isn’t just a professional activity—it’s an act of self-care.

Building a business as a woman entrepreneur can often feel like a solitary journey. Between juggling personal responsibilities and the demands of entrepreneurship, finding time to connect with others can seem like a luxury. But in reality, networking is one of the most impactful ways to nourish your mind, recharge your energy, and propel your business forward.

The Emotional Benefits of Networking

The women at our event weren’t just...

As a woman coach, you know the power of planning and intentional action. But when Black Friday approaches, even the most experienced coaches can feel overwhelmed by the pressure to create compelling offers, draft emails, and schedule social media posts. The good news? With the right approach, you can design a Black Friday promotion that attracts clients, builds connections, and fuels growth—without the stress.

In this guide, I’ll walk you through a simplified, step-by-step Black Friday planning process. Follow these strategies, and you’ll have everything ready to launch a successful promotion, while keeping your focus on what you do best: supporting and empowering your clients.

Step 1: Define Your Black Friday Offer with Purpose and Simplicity

The first step in creating a successful Black Friday promotion is to know exactly what you want to offer. Rather than trying to pack in too many services or discounts, focus on a single offer that aligns with your brand and...

In the world of coaching and professional services, success isn’t just about mastering strategies or delivering outstanding results. A critical factor in unlocking higher income and more significant impact lies in our mindset—especially for high-earning women who aim to expand their influence.

One key shift that creates transformative results is moving from a “good enough” mindset to one of abundance. This change isn’t just about believing that “more is possible,” but about seeing yourself as fully capable of achieving greater heights in both revenue and reach. Here, we’ll explore why this shift matters, how it can impact your business and income, and specific strategies to cultivate an abundance mindset.

Why Mindset is Key to High-Earnings and Impact

Most women coaches and service providers begin with a strong drive to help others and a wealth of knowledge to share. However, many of us are conditioned by a mindset that values...

Have you ever caught yourself saying things like, “I’ve never been good with money” or “I hate budgets”? If so, you’re not alone. Many of us engage in negative self-talk, which can significantly hinder our financial success. Statements like “I’ll never be a 6-figure earner” or “My market won’t pay premium prices” can create limiting beliefs that hold you back from achieving your financial goals.

Understanding Negative Self-Talk

Negative self-talk is a damaging habit that perpetuates false beliefs about our financial abilities. By repeating these lies—whether out loud or in your mind—you reinforce the negative beliefs that accompany them. What we visualize and believe often becomes our reality.

When you tell yourself you’re not good with money, your actions will reflect that belief. If you dread budgeting, you’ll likely avoid creating one altogether. And if you convince yourself that you...

In today’s online world, women coaches and service-based business owners often feel the pressure to stand out. The market can feel oversaturated, and it’s easy to fall into the trap of trying to be like everyone else just to get noticed. But here’s the truth: your greatest strength is your authenticity.

When you embrace authentic marketing, you not only build deeper trust with your audience, but you also attract clients who are truly aligned with your values and mission. These are the clients who love your vibe, resonate with your message, and become loyal advocates for your brand.

Why Authenticity Matters in Marketing

So, what exactly is authentic marketing? At its core, it means showing up as your true self in all of your business interactions—whether that’s in a blog post, on social media, or during a discovery call. It’s about ditching the cookie-cutter approach and instead, letting your personality, values, and unique perspective shine...

In today's fast-paced digital landscape, capturing attention and building trust with potential clients is more challenging than ever. With social media constantly vying for your audience’s attention, emails have become a powerful tool to build meaningful connections and nurture relationships. But it’s not just any email that makes a difference—it’s how you introduce yourself and set the tone for your future relationship. That's where a well-crafted welcome email sequence comes in.

If you’re a coach, consultant, or service-based entrepreneur looking to convert leads into clients, creating an intentional, results-driven email sequence can be your game-changer. In this post, we'll explore why a strong welcome email sequence is essential, how it can turn prospects into loyal clients, and actionable tips on implementing your own sequence for success.

Why a Welcome Email Sequence Matters

When someone subscribes to your email list, they’re inviting you...

Every entrepreneur, especially women coaches and online service-based business owners, faces challenges along their journey. From unexpected setbacks to moments of self-doubt, staying motivated can be tough when things don’t go as planned. However, resilience is the key to transforming these challenges into opportunities for growth and success. In this blog post, we’ll explore strategies for building resilience and staying motivated, even when faced with obstacles.

1. Embrace a Growth Mindset

A growth mindset is the belief that abilities and intelligence can be developed through dedication and hard work. Embracing this mindset helps you view setbacks as opportunities for learning rather than failures. For women coaches, this means seeing every challenge as a chance to improve your skills and refine your approach.

Actionable Tip: Reflect on a recent setback and identify one key lesson you can take from it. Write down how this lesson can be applied to future challenges....

Success is often portrayed as a smooth, straight path leading to victory, but the reality is that it's frequently paved with obstacles, setbacks, and challenges. Embracing these difficulties rather than avoiding them can be a transformative experience, turning potential roadblocks into stepping stones toward your goals. Here’s how you can shift your perspective on setbacks and harness their power to propel yourself forward.

Understanding the Nature of Setbacks

Setbacks are an inevitable part of any journey towards success. Whether you're building a business, pursuing a personal goal, or advancing in your career, you'll encounter obstacles that can derail your progress. These challenges might come in the form of failed projects, lost opportunities, unexpected changes, or even personal setbacks like health issues or financial troubles.

It's important to understand that setbacks are not a reflection of your worth or potential. Instead, they are a natural part of the growth...

Achieving financial success in your coaching business—or any entrepreneurial venture—requires more than just a solid strategy and hard work. It demands a mindset that is calibrated to align with your financial goals. If you’ve ever found yourself struggling to break through financial barriers or doubting your potential, you’re not alone. The key to overcoming these challenges lies in transforming your mindset from one of doubt and hesitation into one of confidence and determination.

Understanding Mindset Calibration

Mindset calibration is the process of adjusting your thoughts, beliefs, and behaviors to align with your desired outcomes. It involves resetting your mental framework so that your actions are consistently geared toward achieving your goals. In the context of financial success, this means aligning your mindset with the financial targets you’ve set, whether that’s doubling your income, reaching a six-figure revenue, or landing...