LEONOR HERRERA

We’re coming to the end of our seven-blog posts challenge to use business planning to create explosive growth in traffic, customers, and most importantly income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about putting everything we’ve discussed so far and combining it into something that can give you that explosive growth you want.

You see when you use the basic concept of exponential growth to your advantage, it doesn’t take very much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked about increasing traffic, subscribers, and customers to add to our bottom line. Today we expand on this whole idea in a few different ways and tie it all back into setting goals and business planning in general.

The idea is to make progress on your goals and stack them in a way that gives you leverage. He...

Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth. It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better.

Let’s say you goal is to grow your reach and get out in front of a larger audience. What you’ve done so far, and what feels comfortable is writing a blog post a week and then sharing it on social media. Yes, some readers will find you. Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement. But you’re staying in your comfort zone.

Wh...

I’ve mentioned the importance of writing your goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I though in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones.

The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as likely to succeed. Read that last line again please. That’s right…you can increase your chances of making it by 1,000%. That’s mind-blowing.

There are a few different mental and psychological processes going on here that start to give us a glimpse into why it is so important and effective to write our goals down. The first is that it’s a lot easier to remem...

Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal to daily to-do lists. Here’s how that works. It always starts with a money goal. It helps if that goal has a meaning beyond the dollar figure. For example, let’s say that I want to buy a new car. The payment is around $400. To account for things like taxes and just to be safe, I’ll bump the goal up to $600. In other words, I need to add an extra $600 (or more… more is always better) to my monthly bottom line. Once that’s done and I am seeing that level of income on a regular basis, I’m ready to order my new car.

Once I know how much money I have to make, I can start to think about different ways to do just that. I could find more customers for one or several of my existing products. For example, if I have a $10 eBook, I would have to make an extra 60 sales per month. From there I can work backwards. If I know that on average one out of 10 email subscriber...

To grow your income, you need more customers. That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your site. Some of the things you want to do and track then are:

• Get more traffic from various different sources. This should always be a priority and something you work on regularly. Track your growth as you move along and keep an eye out for fresh new ideas to boost your traffic.
• Your next focus should be getting more subscribers. As you start to get more traffic, your list will start to grow, but don’t stop there. Tweak your opt in-forms to increase conversion. Create a new lead magnet to get the attention of a different sub-group of your target audience. Set up a few dedicated opt-in pages and start driving traffic to them. Do what you can to continually grow your list and pick up speed in the process.
• The third piece of the puzzle and where things get real interesting is turning thos
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Are you ready to take your online business to the next level and watch some explosive growth unfold over the coming months? Great. Before you start to plot and plan what you want to do to make that happen, it’s important to stop and look at where you’re at right now.

Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from. By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with recording where you’re at right now.

Let’s take a look at some of the things you want to record. First though, you should decide how you want to record this information.  You can write it down by hand in a notebook, open up a word document to do it digitally, or use a spreadsheet. I prefer a spreadsheet because I have the option to have it calculate fun additional information like weekly and monthly averages and...

Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year as well as the one coming up. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Over the next seven days, I want to share some of what I’ve learned and what I’ve found helpful with you.

Let’s start off by taking a look at why business planning is “the secret” to success. There are a few different factors that come into play here. The first is efficiency. When you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your product funnel, or what you need to do to break through to the next income level, you know exactly what needs to come next.

A...

We take a lot of good things for granted in our everyday life. A roof over our heads, a steady paycheck, a loving partner, the ability to go out for a run on the weekends. The specifics vary, but one of the big advantages of modern lives is the many awesome things we can count on. We’re not used to falling short, so when something happens and our life starts to fall apart, it’s easy to fall into thinking patterns that focus on lack and despair.

Sometimes the bad things are a result of choices we made. Sometimes they are outside of our control. In either case, it is up to us to decide how we react to each crisis. One piece of advice that is important to remember no matter what adversity you face is to make sure you don’t forget about how blessed you really are. Gratitude can turn what we have into enough.

There’s a quote I love and would like to share with you by Melody Beattie. Here it is:

“Gratitude turns what we have into enough, and more. It turns denial into acceptance,...

I’m going to let you in on a little secret I learned years ago that has served me well. What you focus on comes to pass. When you practice gratitude you are training your mind to be more positive and this has some interesting physical implications. Practicing gratitude and positive thinking directly affects your brain chemistry. That’s right, by focusing on gratitude and happiness; you control the release of certain chemicals and neurotransmitters that influence how you feel both physically and mentally. Let’s take a look at how that works.

More Feel Good Hormones

Focusing on happiness and gratitude leads to the release of two “feel good” hormones - dopamine and serotonin. These two neurotransmitters are responsible for those fuzzy warm feelings. Yes, there are other ways to get them like exercise and chocolate for example. But who wouldn’t want to increase these powerful antidepressants with something as simple as giving and receiving gratitude for example. This stresses the ...

The more you read and learn about the power of gratitude on both body and mind, the more amazed you will be about how much it can do for you. Let’s take a look at how forgiveness can free us from the things that are holding us back. More importantly, let’s dive a little deeper and into the mind body connection of practicing (or not practicing) forgiveness. We’ll wrap things up with a surprising notion that you can’t afford to miss.

Think back on the last time you held a grudge. What did that feel like? Did you have a pit in your stomach? Did you have trouble sleeping? Were you distracted from other, more important things? What did you lose because you chose to stay angry at the other person? Holding a grudge isn’t good for you. Not only that, but the person you’re holding the grudge against probably doesn’t even remember what they did. They are not suffering because you’re upset. You are. You’re holding on to all that negativity and it’s solely poisoning you. And it doesn’t stop at...