PROPEL โ€” 1:1 Coaching for Women Coaches & Consultants | Leonor Herrera
Leonor Herrera
6-Month 1:1 Coaching Program

You're Good At The Work.
Let's Make It Sellable.

PROPEL is a private 1:1 coaching program for women coaches and consultants who have clients, skill, and momentum โ€” but no clear offer, no system, and no idea what to fix. We build that together, using the DESA Method.

30 minutes. No pitch โ€” just an honest look at where you're stuck and whether PROPEL is the right fit.

If You're Being Honest

Your business still feels heavier than it should.

You know you're good at what you do. You care about your clients. And yet nothing quite clicks into place.

The problem isn't your ability. It's that you've been building without a clear offer, a real framework, or anyone in your corner.

  • โ€” Overthinking every decision because there's no strategy to come back to
  • โ€” Undercharging, or avoiding the pricing conversation altogether
  • โ€” Posting content and showing up, but it's not turning into clients
  • โ€” Sitting on a great idea for an offer with no idea how to package or sell it
  • โ€” Doing it all alone, with no one to think it through with
The Difference

Good at the work. Lost in the business. Vs. clear and moving forward.

Without PROPEL

  • โœ• No clear offer โ€” you can't explain what you do in a way that makes people buy
  • โœ• Content that goes nowhere because there's no defined niche or message
  • โœ• One or two clients from luck, nothing consistent or repeatable
  • โœ• No funnel, no system, no idea what to do next
  • โœ• Undercharging because there's no framework to stand behind

With PROPEL

  • โœ“ A specific offer you can confidently sell at the right price
  • โœ“ Your own signature framework and a message that attracts the right clients
  • โœ“ A simple funnel and sales system that doesn't feel pushy
  • โœ“ An email list and nurture strategy that builds real relationships
  • โœ“ A clear next step โ€” always
How PROPEL Works

The DESA Method

Four steps, built entirely around you. There are no videos to watch alone and no generic templates โ€” we build your business together.

D

Define

We get clear on exactly where you are right now โ€” your strengths, your obstacles, your niche, and the vision you're working toward. No guessing, no assumptions.

E

Explore

We uncover what's actually possible for your business โ€” your offer, your ideal client, your pricing, what's working โ€” so we build on real opportunity, not guesswork.

S

Strategize

We build a strategy tailored to your personality, your lifestyle, and your goals: your signature offer, your framework, your funnel โ€” designed for how you actually want to work.

A

Apply

We put it into action, together. I roll up my sleeves, we set checkpoints, track progress, and adjust as we go. You're never left to figure out the next step alone.

PROPEL Is For You Ifโ€ฆ

Any of this sound familiar?

  • โœ“ You're one to two years into your business and still waiting for it to click
  • โœ“ You're certified and skilled but don't have an offer you can sell with confidence
  • โœ“ You've had a client or two, but nothing consistent โ€” and no system to change that
  • โœ“ You know your work is good, but can't explain it in a way that makes people buy
  • โœ“ You're posting content, but it isn't turning into clients
  • โœ“ You're tired of figuring it out alone and ready for someone in your corner

If you just said yes to any of that โ€” let's talk.

Book Your Clarity Call
What Clients Say

Real women. Real results.

โ˜…โ˜…โ˜…โ˜…โ˜…

"My confidence in achieving my goals has grown. I have a broader perspective now and I'm able to see opportunities I didn't notice before."

PROPEL Client โ€” Women Coach
โ˜…โ˜…โ˜…โ˜…โ˜…

"Leonor helped me streamline my processes and find clarity in my business goals. Within weeks I experienced a real boost in productivity and client engagement."

PROPEL Client โ€” Coach & Consultant
โ˜…โ˜…โ˜…โ˜…โ˜…

"Before working with Leonor I struggled to find clarity in my business direction. Within weeks I saw a real increase in client engagement and revenue."

PROPEL Client โ€” Women Coach
Leonor Herrera
Hi, I'm Leonor

I built PROPEL because I kept seeing brilliant women with no system to sell their work.

I'm a business coach, an engineer, and the founder of A+ Nannies โ€” a multi-six-figure nanny agency placing nannies across the USA. I've spent nearly two decades building businesses, and I know how hard it is to do it alone without a clear strategy or anyone in your corner.

I'm on a mission to help women coaches and service providers build a business they love, on their own terms โ€” with the clarity, the offer, and the strategy to make it real.

โ€” Leonor

Questions

Everything you need to know before your call

A clarity call answers the rest โ€” but here's what most women ask first.

I'm just starting out. Is PROPEL right for me?

PROPEL is built for women coaches who are one to two years into their business. You don't need it all figured out โ€” if you're figuring it out, that's exactly where we start.

I don't have a clear niche yet. Can I still join?

Yes. Defining your niche is one of the first things we work through together using the DESA Method. A lot of women come in without one and leave with a niche that finally feels right.

I've tried other programs and didn't get results. How is this different?

Most programs are built around a generic curriculum. PROPEL isn't โ€” everything is built around you, your niche, and where your business actually is. There are no videos to watch alone; we work together and get things done.

What does PROPEL cost?

PROPEL is a $3,000 investment, or 6 monthly payments of $500. We'll walk through what's included and answer any budget questions on your Clarity Call โ€” no surprises, no pressure.

What kinds of coaches and service providers does this work for?

PROPEL works for coaches, consultants, mentors, and service providers in any niche โ€” life coaches, business coaches, health coaches, executive coaches, career coaches, and more.

What actually happens on a Clarity Call?

A short, relaxed conversation about where you are, what you're trying to build, and whether PROPEL is the right fit. No pressure, no hard sell โ€” if it's not the right fit, I'll tell you that too.

Ready When You Are

Let's figure out if PROPEL is your next step.

One conversation. No pitch, no pressure โ€” just clarity on where you're stuck and what it would take to fix it.

Book Your Clarity Call

If it's not the right fit, I'll tell you โ€” and point you somewhere that is.