LEONOR HERRERA

When I first started using LinkedIn to grow my coaching business, I approached it like most people do. I thought of it as a professional platform, a place to share my credentials, post occasionally, and hope someone would notice. I logged in to promote my services, post my accomplishments, and maybe land a client or two.

But nothing really happened. My posts got a few likes. My profile had views but very little engagement. I wasn’t getting leads, and I definitely wasn’t building the kind of visibility I wanted.

Then, something shifted.

I realized that I had been treating LinkedIn like a digital billboard—a place to broadcast. What I hadn’t realized is that the real power of LinkedIn lies in its ability to connect.

And that shift changed everything.

LinkedIn Isn’t Just a Platform. It’s a Community.

The moment I stopped thinking of LinkedIn as a place to "post and promote" and started thinking of it as a space to build genuine relationships, my entire experience changed.

Instead o...

If you’re a coach or service provider who knows you’re meant for more—but still feels invisible online—you’re not alone.

You’ve taken the courses. You’ve done the inner work. You might even have a few amazing testimonials under your belt. And yet, when it comes to showing up consistently and confidently in your marketing… something still feels off.

Here’s the truth: it's not a strategy problem. It’s a mindset problem.

Marketing doesn’t begin with a content calendar or a hashtag list—it begins with how you think about yourself, your voice, and your value.

Why Mindset Is the First Step to Visibility

If you’re not showing up consistently, chances are there’s an inner dialogue running the show:

• “What if no one cares what I have to say?”
  
• “I don’t want to come across as salesy.”
  
• “Who am I to talk about this?”
  
  

These thoughts aren’t harmless—they’re the exact reason why so many coaches stay stuck in a cycle of doubt, delay, and inaction. And when your energy is filled with unce...

We talk a lot about “doing it all” in business. But not nearly enough about what it’s costing us behind the scenes.

For women entrepreneurs, burnout often creeps in quietly—under layers of ambition, responsibility, and unspoken pressure to show up perfectly, especially online.

And while business ownership comes with its own challenges, there’s something else quietly fueling this exhaustion:

The emotional labor of being visible.

The Numbers Tell the Story:

• Nearly 1 in 2 women in business report experiencing burnout (FreshBooks).
  
  
• 42% of women carry the majority of the household mental load, even when running a business (Pew Research).
  
  
• Social media pressure significantly contributes to stress and decreased self-worth in women entrepreneurs (Harvard Business Review).
  
  

We’re not just building businesses.
We’re holding families together.
Running households.
Trying to “stay consistent” online.
And still being told we need to do more to succeed.

No wonder so many of us are feeling stre...

If you’re a coach, service provider, or business owner, you’ve likely been told that success requires constant hustle. Long hours, late nights, and pushing through exhaustion seem like the norm. But here’s the truth: self-care isn’t a luxury—it’s a business strategy.

Many women in business fall into the trap of thinking they must choose between making money and taking care of themselves. But the most successful entrepreneurs understand that self-care and financial success go hand in hand. When you prioritize your well-being, you don’t just feel better—you perform better, attract more clients, and ultimately increase your income.

Let’s break down why self-care is not just personal wellness but a critical factor in building a thriving, sustainable business.

1. Your Energy is Your Greatest Business Asset

As a coach or service provider, your ability to show up fully for your clients is what sets you apart. Your clients don’t just invest in your services—they invest in your energy, yo...

In the world of entrepreneurship, one of the most powerful things you can do is embrace your authentic voice. It might sound simple, but owning your uniqueness is often the missing ingredient that sets successful businesses apart from those that struggle. When you confidently step into your true self, you unlock a powerful force for growth, connection, and fulfillment in your business.

Why Embracing Your Unique Voice is the Key to Success

Success in business isn’t a one-size-fits-all model. There’s no blueprint that works for everyone, and that’s exactly where your uniqueness comes in. The most successful entrepreneurs are those who dare to stand out, to be themselves, and to lead from a place of authenticity.

Many entrepreneurs get caught in the trap of comparing themselves to others or trying to fit into a mold that isn't theirs. They start to believe that they must do things the way everyone else does. However, when you allow yourself to embrace who you truly are—your passions, e...

When I first joined LinkedIn, I had just 98 connections. Like many, I saw it as a professional networking platform, a place to showcase my experience and maybe land some opportunities. But what I didn’t expect was that in just nine months, I would grow my network to over 6,500+ connections and, more importantly, build a supportive, engaged community that would help me thrive in my business. More than just numbers, this journey has shown me that LinkedIn is not just a platform—it is a powerful ecosystem of relationships, opportunities, and collaborations.

The Power of a Supportive LinkedIn Community

LinkedIn often gets mistaken for just another social media platform, but it is so much more than that. It is a place where professionals from all over the world come together, not just to network but to support, inspire, and uplift one another.

One of the biggest surprises for me was the generosity of my network. The people I met were not just looking to promote themselves but were genuin...

As women entrepreneurs, we often find ourselves wearing many hats: visionary leader, problem solver, marketer, and sometimes even cheerleader—for ourselves. The journey of building a business is exciting and rewarding, but let’s be honest: it can also be overwhelming and isolating. However, there’s a secret weapon that can make all the difference—sisterhood.

When women come together to support one another, something incredible happens. It’s not just about sharing tips or offering encouragement; it’s about creating a ripple effect that extends far beyond our individual businesses. By empowering each other, we foster collective success, build stronger communities, and pave the way for future generations of women leaders. Here’s why sisterhood is essential for your entrepreneurial journey and how it can transform your life and business.

Strength in Numbers: The Power of a Network

A supportive network is more than a nice-to-have; it’s a game-changer. According to a report by the Nationa...

As we prepare to say goodbye to 2024 and welcome 2025, it's easy to get caught up in the "New Year, New You" mindset. For many of us in the coaching and entrepreneurial world, there’s an unspoken belief that January 1st is some magical date when everything suddenly aligns, and our coaching businesses will finally thrive. But let me tell you something I’ve learned—transformation doesn’t happen because of a calendar flip. Transformation happens when you decide it’s time.

If you’ve been waiting for the “right” moment to take action in your coaching business, let me gently challenge that thinking. Whether it's starting your business, launching a new offer, or finally getting visible online, waiting often becomes an excuse disguised as preparation. And as coaches, we know that action—even imperfect action—is where the magic happens.

Here’s the truth: You don’t need January 1st to make changes. You can start building the business and life you want today.

Why You Shouldn’t Wait Until 2025

Last Wednesday, I had the privilege of hosting a networking event for women entrepreneurs, and it was a big hit. We gathered 25 incredible women in one space, sharing ideas, talents, and stories. The energy in the room was electric—every conversation was filled with support, inspiration, and collaboration. As the event ended, I couldn’t help but reflect on how much value we all gained from simply coming together. It was a powerful reminder of why networking isn’t just a professional activity—it’s an act of self-care.

Building a business as a woman entrepreneur can often feel like a solitary journey. Between juggling personal responsibilities and the demands of entrepreneurship, finding time to connect with others can seem like a luxury. But in reality, networking is one of the most impactful ways to nourish your mind, recharge your energy, and propel your business forward.

The Emotional Benefits of Networking

The women at our event weren’t just swapping business cards—they were crea...

As a woman coach, you know the power of planning and intentional action. But when Black Friday approaches, even the most experienced coaches can feel overwhelmed by the pressure to create compelling offers, draft emails, and schedule social media posts. The good news? With the right approach, you can design a Black Friday promotion that attracts clients, builds connections, and fuels growth—without the stress.

In this guide, I’ll walk you through a simplified, step-by-step Black Friday planning process. Follow these strategies, and you’ll have everything ready to launch a successful promotion, while keeping your focus on what you do best: supporting and empowering your clients.

Step 1: Define Your Black Friday Offer with Purpose and Simplicity

The first step in creating a successful Black Friday promotion is to know exactly what you want to offer. Rather than trying to pack in too many services or discounts, focus on a single offer that aligns with your brand and speaks directly to ...