LEONOR HERRERA

In the world of entrepreneurship, one of the most powerful things you can do is embrace your authentic voice. It might sound simple, but owning your uniqueness is often the missing ingredient that sets successful businesses apart from those that struggle. When you confidently step into your true self, you unlock a powerful force for growth, connection, and fulfillment in your business.

Why Embracing Your Unique Voice is the Key to Success

Success in business isn’t a one-size-fits-all model. There’s no blueprint that works for everyone, and that’s exactly where your uniqueness comes in. The most successful entrepreneurs are those who dare to stand out, to be themselves, and to lead from a place of authenticity.

Many entrepreneurs get caught in the trap of comparing themselves to others or trying to fit into a mold that isn't theirs. They start to believe that they must do things the way everyone else does. However, when you allow yourself to embrace who you truly are—your passions, e...

When I first joined LinkedIn, I had just 98 connections. Like many, I saw it as a professional networking platform, a place to showcase my experience and maybe land some opportunities. But what I didn’t expect was that in just nine months, I would grow my network to over 6,500+ connections and, more importantly, build a supportive, engaged community that would help me thrive in my business. More than just numbers, this journey has shown me that LinkedIn is not just a platform—it is a powerful ecosystem of relationships, opportunities, and collaborations.

The Power of a Supportive LinkedIn Community

LinkedIn often gets mistaken for just another social media platform, but it is so much more than that. It is a place where professionals from all over the world come together, not just to network but to support, inspire, and uplift one another.

One of the biggest surprises for me was the generosity of my network. The people I met were not just looking to promote themselves but were genuin...

As women entrepreneurs, we often find ourselves wearing many hats: visionary leader, problem solver, marketer, and sometimes even cheerleader—for ourselves. The journey of building a business is exciting and rewarding, but let’s be honest: it can also be overwhelming and isolating. However, there’s a secret weapon that can make all the difference—sisterhood.

When women come together to support one another, something incredible happens. It’s not just about sharing tips or offering encouragement; it’s about creating a ripple effect that extends far beyond our individual businesses. By empowering each other, we foster collective success, build stronger communities, and pave the way for future generations of women leaders. Here’s why sisterhood is essential for your entrepreneurial journey and how it can transform your life and business.

Strength in Numbers: The Power of a Network

A supportive network is more than a nice-to-have; it’s a game-changer. According to a report by the Nationa...

As we prepare to say goodbye to 2024 and welcome 2025, it's easy to get caught up in the "New Year, New You" mindset. For many of us in the coaching and entrepreneurial world, there’s an unspoken belief that January 1st is some magical date when everything suddenly aligns, and our coaching businesses will finally thrive. But let me tell you something I’ve learned—transformation doesn’t happen because of a calendar flip. Transformation happens when you decide it’s time.

If you’ve been waiting for the “right” moment to take action in your coaching business, let me gently challenge that thinking. Whether it's starting your business, launching a new offer, or finally getting visible online, waiting often becomes an excuse disguised as preparation. And as coaches, we know that action—even imperfect action—is where the magic happens.

Here’s the truth: You don’t need January 1st to make changes. You can start building the business and life you want today.

Why You Shouldn’t Wait Until 2025

Last Wednesday, I had the privilege of hosting a networking event for women entrepreneurs, and it was a big hit. We gathered 25 incredible women in one space, sharing ideas, talents, and stories. The energy in the room was electric—every conversation was filled with support, inspiration, and collaboration. As the event ended, I couldn’t help but reflect on how much value we all gained from simply coming together. It was a powerful reminder of why networking isn’t just a professional activity—it’s an act of self-care.

Building a business as a woman entrepreneur can often feel like a solitary journey. Between juggling personal responsibilities and the demands of entrepreneurship, finding time to connect with others can seem like a luxury. But in reality, networking is one of the most impactful ways to nourish your mind, recharge your energy, and propel your business forward.

The Emotional Benefits of Networking

The women at our event weren’t just swapping business cards—they were crea...

As a woman coach, you know the power of planning and intentional action. But when Black Friday approaches, even the most experienced coaches can feel overwhelmed by the pressure to create compelling offers, draft emails, and schedule social media posts. The good news? With the right approach, you can design a Black Friday promotion that attracts clients, builds connections, and fuels growth—without the stress.

In this guide, I’ll walk you through a simplified, step-by-step Black Friday planning process. Follow these strategies, and you’ll have everything ready to launch a successful promotion, while keeping your focus on what you do best: supporting and empowering your clients.

Step 1: Define Your Black Friday Offer with Purpose and Simplicity

The first step in creating a successful Black Friday promotion is to know exactly what you want to offer. Rather than trying to pack in too many services or discounts, focus on a single offer that aligns with your brand and speaks directly to ...

In the world of coaching and professional services, success isn’t just about mastering strategies or delivering outstanding results. A critical factor in unlocking higher income and more significant impact lies in our mindset—especially for high-earning women who aim to expand their influence.

One key shift that creates transformative results is moving from a “good enough” mindset to one of abundance. This change isn’t just about believing that “more is possible,” but about seeing yourself as fully capable of achieving greater heights in both revenue and reach. Here, we’ll explore why this shift matters, how it can impact your business and income, and specific strategies to cultivate an abundance mindset.

Why Mindset is Key to High-Earnings and Impact

Most women coaches and service providers begin with a strong drive to help others and a wealth of knowledge to share. However, many of us are conditioned by a mindset that values “good enough,” which often equates to not asking for too...

Have you ever caught yourself saying things like, “I’ve never been good with money” or “I hate budgets”? If so, you’re not alone. Many of us engage in negative self-talk, which can significantly hinder our financial success. Statements like “I’ll never be a 6-figure earner” or “My market won’t pay premium prices” can create limiting beliefs that hold you back from achieving your financial goals.

Understanding Negative Self-Talk

Negative self-talk is a damaging habit that perpetuates false beliefs about our financial abilities. By repeating these lies—whether out loud or in your mind—you reinforce the negative beliefs that accompany them. What we visualize and believe often becomes our reality.

When you tell yourself you’re not good with money, your actions will reflect that belief. If you dread budgeting, you’ll likely avoid creating one altogether. And if you convince yourself that you can’t earn a 6-figure income, you won’t take the necessary steps to make it happen.

The Science ...

In today’s online world, women coaches and service-based business owners often feel the pressure to stand out. The market can feel oversaturated, and it’s easy to fall into the trap of trying to be like everyone else just to get noticed. But here’s the truth: your greatest strength is your authenticity.

When you embrace authentic marketing, you not only build deeper trust with your audience, but you also attract clients who are truly aligned with your values and mission. These are the clients who love your vibe, resonate with your message, and become loyal advocates for your brand.

Why Authenticity Matters in Marketing

So, what exactly is authentic marketing? At its core, it means showing up as your true self in all of your business interactions—whether that’s in a blog post, on social media, or during a discovery call. It’s about ditching the cookie-cutter approach and instead, letting your personality, values, and unique perspective shine through.

Authenticity matters because it ...

In today's fast-paced digital landscape, capturing attention and building trust with potential clients is more challenging than ever. With social media constantly vying for your audience’s attention, emails have become a powerful tool to build meaningful connections and nurture relationships. But it’s not just any email that makes a difference—it’s how you introduce yourself and set the tone for your future relationship. That's where a well-crafted welcome email sequence comes in.

If you’re a coach, consultant, or service-based entrepreneur looking to convert leads into clients, creating an intentional, results-driven email sequence can be your game-changer. In this post, we'll explore why a strong welcome email sequence is essential, how it can turn prospects into loyal clients, and actionable tips on implementing your own sequence for success.

Why a Welcome Email Sequence Matters

When someone subscribes to your email list, they’re inviting you into their inbox, which is an intimat...