LEONOR HERRERA

Starting a coaching business can be exhilarating, but it also comes with its fair share of challenges, especially when it comes to marketing. Many coaches feel overwhelmed by the myriad of marketing options available and struggle to find the right strategies to attract a steady stream of clients. The good news is that you don’t need to master every marketing tactic under the sun to build a successful coaching business. Instead, focusing on three essential marketing strategies—Discovery Sessions, Email Marketing, and Public Speaking—can provide a solid foundation for steady client growth. Here’s how you can master these basics and transform your coaching business.

1. Discovery Sessions: The Gateway to New Clients

Discovery Sessions are an invaluable tool for coaches. These sessions offer potential clients a taste of what it’s like to work with you and provide an opportunity for you to showcase your expertise. The key to successful Discovery Sessions is confidence and preparation.

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Are you a talented and ambitious woman with big dreams for your business? Have you found yourself stuck, waiting for the elusive "perfect moment" to take action? If so, you're not alone. Many women entrepreneurs face the same struggle, but it's time to break free from this cycle of waiting and start taking meaningful steps towards your goals.

The Myth of the Perfect Moment

Let's debunk a common myth right away: there's never a perfect moment to pursue your dreams. If you wait for all the stars to align perfectly, you'll be waiting forever. Life is messy, unpredictable, and full of unexpected twists and turns. Instead of waiting for the perfect moment, it's time to embrace the imperfections of life and take action despite them.

The Role of Fear

Fear is a natural part of the entrepreneurial journey, and it often plays a significant role in holding us back. Fear of failure, fear of not being good enough, fear of the unknown—these are all common fears that can paralyze us and prevent u...

As a woman entrepreneur, you are likely familiar with the highs and lows of running a business. The journey is rewarding but can also be filled with challenges that test not only your business acumen but also your emotional resilience. Mastering your emotional triggers is a crucial skill that can significantly influence your success. Here, we'll explore the importance of managing emotional responses in business and provide practical strategies to help you thrive.

Understanding Emotional Triggers

Emotional triggers are stimuli that provoke strong emotional reactions. In the business world, these can range from client interactions and financial stressors to personal setbacks and workload pressures. Recognizing and managing these triggers is essential because unchecked emotions can lead to poor decision-making, strained relationships, and ultimately, hindered business growth.

For instance, imagine a client abruptly cancels their contract. The practical side of you knows the steps to ta...

Are you struggling to find your niche in the vast landscape of business? Do you feel overwhelmed by the thought of narrowing down your focus? If so, you're not alone. Many entrepreneurs face this challenge at some point in their journey. But fear not, because in this blog post, I'm here to guide you through the process of finding your niche and unlocking its full potential.

Understanding Your Niche

First things first, let's clarify what a niche actually is. Your niche is the intersection between the people you serve, the specific problem you help them solve, and your unique branded signature system that addresses that problem. It's where these three elements come together to form your distinct market position.

Now, finding the perfect niche from the get-go isn't necessary. Your niche evolves through three phases: deciding, refining, and ip-leveling.

Phase 1: Deciding Your Initial Niche

In the initial phase, your goal is clarity. You'll gain insights from working with clients, disc...

As women entrepreneurs, we often find ourselves juggling multiple roles, striving for success, and constantly pushing boundaries. But amidst the hustle and bustle of business, we often overlook a crucial aspect: setting boundaries. Boundaries are not just about saying no; they're about reclaiming our time, energy, and self-worth.

Think about it - how many hours have you spent worrying about boundary issues, discussing them with your coach or girlfriends, or dealing with demanding clients? The amount may surprise you. This time drain not only hampers our productivity but also takes a toll on our self-esteem and business growth.

So, how do we strengthen our boundaries without feeling like the bad guy? Here are three simple steps to help you establish and uphold boundaries with grace and strength:

Step #1: Identify Your Boundary Breakers We all have our triggers when it comes to boundary issues. Whether it's over-delivering, questioning our value, or lacking confidence in our fees, it'...

As women entrepreneurs, our empathy often drives us to put others' needs before our own, sometimes to the detriment of our businesses and well-being. This pattern of undercharging for our services and overworking ourselves can lead to a vicious cycle known as "the churn." In this blog post, we'll explore why women entrepreneurs commonly fall into this trap and, most importantly, how to break free from it.

Picture this: you pour your heart and soul into your business, offering valuable services to your clients. Yet, when it comes to setting your fees, you hesitate. You worry about how your prices will impact your clients and whether you're truly worth what you want to charge. This hesitancy often results in undercharging, leaving you working tirelessly for little return—a phenomenon aptly named "the churn."

As women, we're often raised to be nurturing and accommodating, traits that serve us well in many aspects of life. However, in the business world, they can lead us to undervalue ou...

In a world that often tries to confine women entrepreneurs within narrow boundaries of expectation, it's time to break free from the shackles of fear and embrace the boundless potential that lies within each of us.

As women entrepreneurs, it all begins with embracing our authenticity unapologetically. Let's celebrate our quirks, our flaws, and the unique gifts that make us who we are. Whether we're natural-born leaders, creative visionaries, or compassionate empaths, it's time to let our true selves shine brightly without fear of judgment or criticism.

Fear and self-doubt may have held us back in the past, but no more. It's time to confront these barriers head-on and take bold, decisive action towards our entrepreneurial goals. Let's step out of our comfort zones, speak up in the face of adversity, and assert our worth with confidence and conviction.

Success isn't just about external markers like wealth or status—it's about living a life of purpose, passion, and fulfillment as women...

In a world filled with expectations and societal norms, it's easy for women to feel stifled, boxed in, and limited in their potential. From a young age, we're often told to be quiet, to shrink ourselves, and to fit into a mold that society deems acceptable. But what if we dared to break free from these constraints? What if we embraced our power as women and refused to apologize for our brilliance? In this blog post, we'll explore the journey of stepping into your power, owning your worth, and creating a life and business on your own terms.

Embracing Your Authenticity:

The first step in breaking free from societal expectations is embracing your authenticity. It's about allowing yourself to be unapologetically you, without fear of judgment or criticism. This means embracing your quirks, your flaws, and your unique gifts that set you apart from the crowd. Whether you're a natural-born leader, a creative visionary, or a compassionate empath, it's time to own your truth and let your light...

In the bustling world of marketing and branding, standing out amidst the noise can seem like an insurmountable challenge. Yet, there exists a powerful tool that transcends cultural boundaries, resonates deeply with individuals, and fosters authentic connections: Archetypes.

Unlocking Universal Meaning

Archetypes are more than just symbols or characters; they are ingrained images, characteristics, and qualities that resonate with the human psyche on a fundamental level. From the wise Sage to the adventurous Explorer, these archetypes evoke immediate understanding and emotional responses. In the realm of branding, where emotion and connection reign supreme, leveraging archetypes provides a structured framework for creating meaning and fostering authentic relationships with your audience.

The Role of Signature and Influencing Archetypes

Your Signature Archetype serves as the cornerstone of your brand identity, representing the core nature and driving force behind your persona or compa...

In the fast-paced world of entrepreneurship, it's easy to believe that success is solely determined by marketing strategies. However, the reality is far more complex. If inner beliefs and mindset aren't aligned with actions, progress can feel elusive. This is especially true for women entrepreneurs, who often face unique challenges and pressures.

Consider this: while action is crucial, combining it with the right mindset can yield astonishing results. But does one-size-fits-all mindset exist? And what happens if you don't fully believe in a particular mindset?

Let's dive into these questions and explore some powerful mindset shifts that can propel your business forward. Remember, mindset isn't just about positive thinking; it's about aligning your inner truth with your outer actions to create lasting success.

Instead of adopting every mindset you come across, focus on a select few that resonate deeply with you. These chosen mindsets should work harmoniously, empowering you to feel c...