The Mindset Shift That Transformed My LinkedIn Strategy (And Helped Me Get More Clients)

When I first started using LinkedIn to grow my coaching business, I approached it like most people do. I thought of it as a professional platform, a place to share my credentials, post occasionally, and hope someone would notice. I logged in to promote my services, post my accomplishments, and maybe land a client or two.

But nothing really happened. My posts got a few likes. My profile had views but very little engagement. I wasn’t getting leads, and I definitely wasn’t building the kind of visibility I wanted.

Then, something shifted.

I realized that I had been treating LinkedIn like a digital billboard—a place to broadcast. What I hadn’t realized is that the real power of LinkedIn lies in its ability to connect.

And that shift changed everything.

LinkedIn Isn’t Just a Platform. It’s a Community.

The moment I stopped thinking of LinkedIn as a place to "post and promote" and started thinking of it as a space to build genuine relationships, my entire experience changed.

Instead of asking, "How can I get more visibility?" I started asking, "How can I connect more deeply?"

That meant:

• Showing up with intention, not just to share but to listen.
  
  
• Leaving meaningful comments on others' posts.
  
  
• Sending messages with zero agenda, just a desire to get to know someone better.
  
  
• Sharing more of my story—the real journey, not just the polished wins.
  
  

And as I did that, something amazing happened.

My visibility increased. My posts got more engagement. My inbox started filling with messages from people who felt seen, inspired, or curious. Most importantly, I started attracting clients who were aligned, excited, and ready to work together.

Why This One Shift Matters So Much for Business Owners

If you're a coach, consultant, or service-based entrepreneur, people don’t buy your service—they buy you. They want to know who you are, how you think, and whether they can trust you to guide them.

That kind of trust isn’t built through perfectly curated posts. It’s built through presence, consistency, and connection.

So when you use LinkedIn as a tool for real engagement—when you show up as a human, not just a professional—you create a space for trust to grow. And that trust? It turns into leads, referrals, and long-term clients.

What Changed When I Started Connecting Instead of  Just Promoting

When I stopped trying to "get seen" and focused on showing up for others, here’s what changed:

• My content became more resonant. Because I was writing from experience, not from a desire to impress.
  
  
• My DMs became more active. People felt like they could reach out because they saw me as approachable.
  
  
• My collaborations expanded. I met other professionals who shared my values, and we started supporting each other's growth.
  
  
• My client list grew. Not overnight, but steadily and with the right people—those who connected with me through my content and conversations.
  
  

How You Can Shift Your Mindset on LinkedIn

If you feel like LinkedIn isn’t "working" for you, it might not be your content or your strategy. It might be your mindset.

Here are three ways to start shifting:

1. Focus on Conversations, Not Just Content

Your content is important, but it’s only one part of the equation. Engagement is where trust is built. Respond to comments, message new connections, and genuinely participate in the community.

2. Share From the Heart, Not Just the Head

People resonate with your story, not just your strategy. Share the lessons you’ve learned, the moments that challenged you, and the growth that shaped your journey.

3. Prioritize Relationships Over Reach

Instead of chasing likes or viral posts, prioritize connection. The impact of one meaningful conversation can be far greater than 10,000 views.

LinkedIn Works—When You Work It With Intention

LinkedIn is one of the most powerful platforms for business growth—especially for coaches and service-based entrepreneurs. But to truly make it work, you need to stop treating it like a digital megaphone and start using it like a coffee shop.

Show up. Ask questions. Listen. Support others. Share who you really are.

That one shift—from promotion to connection—has changed everything for me.

And it can for you, too.

Ready to simplify your LinkedIn strategy and start attracting clients with more ease?
My self-paced program LinkedIn Made Easy is designed to help coaches and service providers like you optimize your profile, grow your presence, and turn connections into paying clients—without the overwhelm.

Inside, you’ll find step-by-step videos, templates, and content planners to make showing up feel doable and aligned.

Check it out here: https://www.leonorherrera.com/LME 

 Let LinkedIn become your favorite place to grow your business.