The Myth of a Crowded Market: Why There's Always Room for YOU

If you’ve ever paused before launching something new, sharing a post, or raising your prices because "the market is too crowded," this is for you.

We’ve all heard it before:
"There are too many coaches already."
"Everyone's offering the same service."
"I’m not saying anything new."

It’s one of the biggest mindset blocks I see in women in business.

And I get it. I’ve been there too. When I started coaching, I was overwhelmed by the sea of people who were already out there doing it—many of them with more experience, a bigger following, and glossier branding.

But here's the truth I had to learn the hard way (and the one I now help my clients embrace):

A crowded market doesn’t mean a closed market.

It means the demand is strong.
It means there’s already a proven desire for what you offer.
It means you don’t have to start from scratch educating people—you get to build on what they already know.

Scarcity vs. Abundance

Scarcity tells you to play small. It whispers things like, "Why bother? Someone else is already doing it better."

Abundance reminds you that no one else can do it like YOU.

Even if someone offers similar services, they don’t bring your perspective, your story, your energy, or your lived experience. That unique combination is what makes YOU the solution some people are specifically looking for.

Let me say this clearly:
You’re not here to compete.
You’re here to align.

When you're aligned with who you are and what you're here to do, you naturally attract people who are aligned with you. No gimmicks. No shouting to be heard. Just real resonance.

Competition is Not the Enemy

We’ve been taught to fear competition.
But when you’re confident in your voice and your value, competition isn’t a threat. It’s context.

Let others be loud.
Let others follow trends.
Let others race to the bottom with discounts.

You? You get to stand in your truth and create something sustainable.

Because the truth is:
People aren’t just buying services. They’re buying connection. They’re buying trust. They’re buying alignment.

And that’s not something you can copy and paste.

How to Stand Out Without Gimmicks

If you're wondering how to rise above the noise without burning out or pretending to be someone you’re not, here are a few ways to stand out:

1. Own your story
   Your lived experience matters. The obstacles you’ve overcome, the pivots you’ve made, the lessons you’ve learned—they all shape your message and your method. Share them.
   
   
2. Speak to real problems
   Skip the fluff. What are your ideal clients actually struggling with right now? What are they typing into Google at 2 a.m.? Speak to that.
   
   
3. Be consistent in your message
   Confusion is the enemy of connection. If you’re constantly changing what you do or how you say it, people won’t remember you. Find your core message and repeat it until you're tired of hearing yourself say it. That’s when it’s finally starting to stick.
   
   
4. Be human
   People crave authenticity. Show your personality. Share what you’re learning. Let your quirks and values shine through.
   
   
5. Serve before you sell
   Give value. Be generous with your insights. Help people solve small problems, and they’ll trust you with the big ones.
   
   

The Mindset Shift That Changes Everything

When you shift from asking, "How do I compete?" to "How do I align?", everything changes.

You stop chasing trends.
You stop second-guessing yourself.
You stop shrinking to fit in.

Instead, you:

• Start showing up fully.
• Start trusting your path.
• Start attracting the right people.
  
  

And suddenly, the "crowded" market doesn’t feel so crowded anymore.
Because the clients you’re meant to serve? They see you. They hear you. And they’re waiting for exactly what you have to offer.

You don’t need to be the loudest.
You don’t need to be the most polished.
You just need to be the most YOU.

There is room for you. In fact, the space you’re meant to occupy is waiting.

So take up that space.
Speak your message.
Share your story.

The market isn’t too crowded.
It’s just full of people waiting to hear from someone exactly like you.

Stay powerful,
Leonor

____________________

Here are a couple of powerful ways I can support you right now:

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