LEONOR HERRERA

There was a time in my business when every week felt like starting over.

A new idea.
A new strategy someone online swore was the “missing piece.”
A new offer that was definitely going to fix everything.

I was always building something new, tweaking what wasn’t broken, switching directions… and I was exhausted. Not because I didn’t love my work. I loved it deeply. But loving my work and loving how I ran my business were two different things — and I didn’t know that yet.

I convinced myself I was being innovative. I told myself I was “figuring it out.” But looking back, I wasn’t building a business. I was rebuilding it every single day.

It never felt steady.
It never felt simple.
It definitely didn’t feel fun.

And the part that surprised me most?

I wasn’t overwhelmed because business was complicated.

I was overwhelmed because I was complicating it.

I thought success meant doing more — more platforms, more offers, more content, more strategies. But all that “more” was just noise. It dr...