The Hidden Cost of Overcomplicating Your Business

There was a time in my business when every week felt like starting over.

A new idea.
A new strategy someone online swore was the “missing piece.”
A new offer that was definitely going to fix everything.

I was always building something new, tweaking what wasn’t broken, switching directions… and I was exhausted. Not because I didn’t love my work. I loved it deeply. But loving my work and loving how I ran my business were two different things — and I didn’t know that yet.

I convinced myself I was being innovative. I told myself I was “figuring it out.” But looking back, I wasn’t building a business. I was rebuilding it every single day.

It never felt steady.
It never felt simple.
It definitely didn’t feel fun.

And the part that surprised me most?

I wasn’t overwhelmed because business was complicated.

I was overwhelmed because I was complicating it.

I thought success meant doing more — more platforms, more offers, more content, more strategies. But all that “more” was just noise. It drowned out the work I was truly meant to do.

Once I simplified — once I got clear on who I was helping, the transformation I offered, and the signature way I delivered it — everything shifted.

Suddenly, showing up didn’t feel like pushing a boulder up a hill.
Content flowed because I knew exactly what I was inviting people into.
Sales started to feel natural, not forced.

I had space again — mentally and creatively.

And I see this pattern now every single week with women I work with.

Brilliant, capable, talented entrepreneurs — who feel like they’re failing, not because they are doing things wrong, but because they are doing far too many things at once.

A few months ago, I had a client come to me with the exact same story.

She had a service she was great at. She had clients who loved her. And yet, she felt like she was constantly chasing momentum that never seemed to arrive.

She was creating new offers every time someone asked for a slightly different result — saying yes to everything in the hopes that something would create consistency. But just like me… she was stuck in reinvention mode.

Her business looked successful from the outside.
On the inside, she was tired and doubting herself.

So we took a breath.
Pressed pause.
Stripped everything back to the essentials.

We clarified her ONE offer — the result she provided best, the thing her clients already trusted her with. We refined the messaging around it until she could tell someone what she does in one sentence with confidence.

Then we aligned all her content around that one transformation.

What happened next wasn’t magic.

It was clarity.

She started booking clients again — not because she changed everything, but because she finally stopped changing everything.

She told me later:
“It feels like my business finally knows where it’s going.”

That line has stuck with me.

Your business doesn’t need more from you.
It needs you to decide.

When your offer is clear, your actions become clear.
When your actions are clear, your results become consistent.
When your results are consistent — you trust yourself again.

And that’s the real win.

I’ve learned this truth the hard way:

Peace isn’t found in doing more.
It’s found in doing the right things simply and repeatedly.

If you’re in a season where your business feels heavier than it should…
If you feel like you’re constantly solving problems that shouldn’t be problems…
If you’ve been busy but not moving forward…

It might not be a sign to add more.

It might be a sign to simplify.

Sometimes the greatest act of growth is choosing what to let go of.

Sometimes the boldest decision is the simplest one:

This is who I help.
This is the transformation I provide.
This is how I deliver it.
This is the offer I stand behind.

Your business becomes lighter when you stop trying to be everything.

Your business becomes profitable when you become known for something.

The clarity you’re craving isn’t waiting in the next new idea.
It’s already here — it just needs you to make a decision.

So if you’re reading this and thinking, “This is exactly where I am right now…”
I want you to know you’re not alone. And it doesn’t have to stay this way.

You don’t need perfect branding.
You don’t need a complicated funnel.
You don’t need ten offers.

You just need one that’s aligned, clear, and easy for people to say yes to.

That’s where confidence lives.
That’s where clients come from.
That’s where momentum begins again.

If you want support with simplifying — if you’re ready for your business to feel lighter, clearer, and easier to grow — I have a resource that can help.

I created a workshop called Simplify to Sell — a simple approach to crafting a clear, sellable offer you’re proud to stand behind. If this feels like what you need right now, I’ll leave the link here so you can explore it when you're ready:

https://www.leonorherrera.com/STS

To more clarity, more clients, and more peace in your business.

Stay powerful,
Leonor