LEONOR HERRERA

If you’ve ever paused before launching something new, sharing a post, or raising your prices because "the market is too crowded," this is for you.

We’ve all heard it before:
"There are too many coaches already."
"Everyone's offering the same service."
"I’m not saying anything new."

It’s one of the biggest mindset blocks I see in women in business.

And I get it. I’ve been there too. When I started coaching, I was overwhelmed by the sea of people who were already out there doing it—many of them with more experience, a bigger following, and glossier branding.

But here's the truth I had to learn the hard way (and the one I now help my clients embrace):

A crowded market doesn’t mean a closed market.

It means the demand is strong.
It means there’s already a proven desire for what you offer.
It means you don’t have to start from scratch educating people—you get to build on what they already know.

Scarcity vs. Abundance

Scarcity tells you to play small. It whispers things like, "Why bot...