LEONOR HERRERA

Let’s talk about one of the sneakiest ways women in business drain their energy and dilute their vision: saying “yes” to the wrong things.

At first, it doesn’t feel like a big deal.
A coffee chat here.
A summit invitation there.
A “quick” collaboration that turns into weeks of extra work.

We tell ourselves it’s networking. We tell ourselves it’s opportunity. We tell ourselves we should be grateful.

But here’s the truth I’ve learned — both in my business and coaching my clients:

Every yes costs you something.

And unless you’re clear on what each yes is worth, you can end up spending your time, energy, and focus like loose change… without realizing you’re bankrupting the very vision you’re trying to build.

Why We Struggle to Say No

If you’ve ever overcommitted yourself, you know the spiral:

• You want to be helpful.
  
  
• You don’t want to offend anyone.
  
  
• You think, “What if I miss my big break?”
  
  
• You assume saying no will close doors forever.
  
  

As women in business, many of us have bee...