LEONOR HERRERA

As a woman entrepreneur, it’s not uncommon to hit a plateau where everything seems to be in neutral. This phase, although frustrating, is a normal part of business growth. Understanding how to navigate through this can turn these challenging times into periods of significant transformation. If you’ve been feeling stuck, know that you’re not alone and there’s a path forward. Here’s how to break free from stagnation and propel your business to new heights.

1. Clarify Your Obstacles

The first step to overcoming stagnation is identifying exactly where you’re getting stuck. When you’re feeling overwhelmed, it’s easy for everything to appear as a jumbled mess. Take some time to pinpoint the specific areas that are causing you to feel immobilized.

Questions to Consider:

• Are you unclear about your niche? Evaluate whether your target audience and market positioning are clear. A well-defined niche helps attract the right clients and simplifies your marketing strategy.
• Is your marketing ...