LEONOR HERRERA

Are you struggling to find your niche in the vast landscape of business? Do you feel overwhelmed by the thought of narrowing down your focus? If so, you're not alone. Many entrepreneurs face this challenge at some point in their journey. But fear not, because in this blog post, I'm here to guide you through the process of finding your niche and unlocking its full potential.

Understanding Your Niche

First things first, let's clarify what a niche actually is. Your niche is the intersection between the people you serve, the specific problem you help them solve, and your unique branded signature system that addresses that problem. It's where these three elements come together to form your distinct market position.

Now, finding the perfect niche from the get-go isn't necessary. Your niche evolves through three phases: deciding, refining, and ip-leveling.

Phase 1: Deciding Your Initial Niche

In the initial phase, your goal is clarity. You'll gain insights from working with clients, disc...