LEONOR HERRERA

For a long time, I noticed something interesting happening in the online business space.

Coaches, consultants, and service providers start treating platforms and strategies like the work itself.

LinkedIn becomes the job.
Networking becomes exhausting.
Posting feels like a full-time role.

And suddenly, the thing you actually do, the transformation you offer, the service you provide, starts taking a back seat.

Here’s what I want to gently remind you today:

LinkedIn is not your business.
Networking is not your business.
They are tools.

Powerful tools, yes.
But tools nonetheless.

And when you learn how to use them intentionally, instead of letting them drain you, they can expand your reach, your impact, and your income without taking over your life.

Let’s talk about that.

When Tools Start Feeling Like the Work

It’s easy to fall into this trap, especially if you’re building a service-based business.

You hear things like:

• “You need to be visible.”
• “You need to network more.”
• “You ...