LEONOR HERRERA

The Trap of the Stagnant Network

Let me paint a picture.

Imagine you’re running a workshop, but you only ever invite the same ten people. They’ve already heard your stories, they know your pitch, and they’ve already decided whether or not they’re interested.

You could spend hours polishing your slides, practicing your delivery, and adding more value — but at the end of the day, you’re still presenting to the same ten people.

That’s exactly what happens when you don’t grow your LinkedIn network.

• You’re sending offers to the same people who already said “not right now.”
  
  
• You’re posting great content, but only to the same limited audience.
  
  
• You’re waiting for opportunities, but not expanding the pool of people who could even see them.
  
  

It feels like running in circles — busy, but not moving forward.

Why Network Growth Matters More Than You Think

Here’s the shift: every new connection is more than just a number.

It’s a fresh opportunity.

• A potential client who’s never seen y...