LEONOR HERRERA

When I first started using LinkedIn to grow my coaching business, I approached it like most people do. I thought of it as a professional platform, a place to share my credentials, post occasionally, and hope someone would notice. I logged in to promote my services, post my accomplishments, and maybe land a client or two.

But nothing really happened. My posts got a few likes. My profile had views but very little engagement. I wasn’t getting leads, and I definitely wasn’t building the kind of visibility I wanted.

Then, something shifted.

I realized that I had been treating LinkedIn like a digital billboard—a place to broadcast. What I hadn’t realized is that the real power of LinkedIn lies in its ability to connect.

And that shift changed everything.

LinkedIn Isn’t Just a Platform. It’s a Community.

The moment I stopped thinking of LinkedIn as a place to "post and promote" and started thinking of it as a space to build genuine relationships, my entire experience changed.

Instead o...