LEONOR HERRERA

If you're a woman in business who’s doing "all the things" — posting, networking, updating your offers — and still not seeing real traction, you’re not alone. You’re probably asking yourself questions like:

• Why aren’t more people engaging with my content?
  
  
• Why do the right clients feel so hard to attract?
  
  
• Why isn’t my income reflecting all the work I’m putting in?
  
  

Here’s what many don’t realize: business growth doesn’t happen just because you’re visible. It happens when your presence builds trust.

What Is Trust in Business (and Why It Matters)?

Trust is the silent bridge between visibility and conversion. It’s the reason someone chooses to buy from you instead of someone else. In a crowded digital space, people don’t just want information—they want confidence in who they’re buying from.

Your content might be great. Your offer might be perfect. But if your audience doesn’t trust you yet, they won’t move forward.

Signs You Have a Trust Gap (Not Just a Marketing Problem)

Many ...

We’re coming to the end of our seven-blog posts challenge to use business planning to create explosive growth in traffic, customers, and most importantly income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about putting everything we’ve discussed so far and combining it into something that can give you that explosive growth you want.

You see when you use the basic concept of exponential growth to your advantage, it doesn’t take very much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked about increasing traffic, subscribers, and customers to add to our bottom line. Today we expand on this whole idea in a few different ways and tie it all back into setting goals and business planning in general.

The idea is to make progress on your goals and stack them in a way that gives you leverage. He...