LEONOR HERRERA

Let’s talk about something that comes up again and again with the women I coach: boundaries. Specifically, pricing boundaries, time boundaries, and emotional boundaries in business.

If even the word boundary makes you feel a little nervous or guilty, you’re not alone. Most women in business weren’t taught how to protect their energy or value. We were taught to accommodate, to overdeliver, to be the “nice one.”

But here’s what I want you to know:

Boundaries aren’t about being cold or inflexible. Boundaries are how you protect your vision.

They are the structure that allows you to show up fully, serve powerfully, and build a business that reflects your values—without burning out.

Why So Many Women Avoid Boundaries

Let’s be honest. Saying “no” can feel hard—especially if you’re used to being the go-to person, the helper, the one who figures things out for everyone.

You might worry that if you set a firm boundary, you’ll:

• Lose a client
• Be seen as difficult or ungrateful
• Miss ou...