The Psychology Behind Ghosting: Why Clients Disappear and How to Cope

Jul 10, 2024

Imagine you’re on a promising first date. You’ve spent hours preparing, carefully selecting your outfit, and even rehearsing charming anecdotes. The conversation flows effortlessly, and by the end of the evening, you part ways with a mutual promise to see each other again. Days pass, then weeks, and your phone remains silent. You’ve been ghosted. Now, swap the romantic date scenario for a business consultation, and the sinking feeling of being ghosted remains the same.

Ghosting, a term borrowed from the dating world, describes the abrupt cessation of all communication without explanation. In the business world, particularly in coaching, ghosting can be equally baffling and disheartening. Let’s delve into the psychology behind ghosting, why clients might disappear, and how you can cope and even thrive after being ghosted.

The Psychological Landscape of Ghosting

To understand ghosting, we must first acknowledge the underlying psychological mechanisms. Ghosting often stems from a disco...

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