Creating a new business from scratch online is not expensive. Almost anyone can start a blogging business, for example, with about 150 bucks – depending on whether you need a business license or not. But the blog site will cost you about 20 bucks for hosting plus the domain name to get started. That’s really nothing in the scheme of things if you think about it. That’s why most people who start an online business bootstrap it.

Bootstrapping a business means that you don’t get a loan and just use some extra money out of pocket to get the business started. As soon as possible, you use only the money you’re bringing in from the business to run the business. It’s a great way to start an online business. But, it’s easy to get into a rut of not investing enough money in your business when you are bootstrapping it.

The best thing you can do though, especially when bootstrapping, is to put all the money back into your business as soon as possible....