LEONOR HERRERA

If you're a woman in business who’s doing "all the things" — posting, networking, updating your offers — and still not seeing real traction, you’re not alone. You’re probably asking yourself questions like:

• Why aren’t more people engaging with my content?
  
  
• Why do the right clients feel so hard to attract?
  
  
• Why isn’t my income reflecting all the work I’m putting in?
  
  

Here’s what many don’t realize: business growth doesn’t happen just because you’re visible. It happens when your presence builds trust.

What Is Trust in Business (and Why It Matters)?

Trust is the silent bridge between visibility and conversion. It’s the reason someone chooses to buy from you instead of someone else. In a crowded digital space, people don’t just want information—they want confidence in who they’re buying from.

Your content might be great. Your offer might be perfect. But if your audience doesn’t trust you yet, they won’t move forward.

Signs You Have a Trust Gap (Not Just a Marketing Problem)

Many ...