LEONOR HERRERA

If you’re a coach or service provider who knows you’re meant for more—but still feels invisible online—you’re not alone.

You’ve taken the courses. You’ve done the inner work. You might even have a few amazing testimonials under your belt. And yet, when it comes to showing up consistently and confidently in your marketing… something still feels off.

Here’s the truth: it's not a strategy problem. It’s a mindset problem.

Marketing doesn’t begin with a content calendar or a hashtag list—it begins with how you think about yourself, your voice, and your value.

Why Mindset Is the First Step to Visibility

If you’re not showing up consistently, chances are there’s an inner dialogue running the show:

• “What if no one cares what I have to say?”
  
• “I don’t want to come across as salesy.”
  
• “Who am I to talk about this?”
  
  

These thoughts aren’t harmless—they’re the exact reason why so many coaches stay stuck in a cycle of doubt, delay, and inaction. And when your energy is filled with unce...