As women entrepreneurs, our empathy often drives us to put others' needs before our own, sometimes to the detriment of our businesses and well-being. This pattern of undercharging for our services and overworking ourselves can lead to a vicious cycle known as "the churn." In this blog post, we'll explore why women entrepreneurs commonly fall into this trap and, most importantly, how to break free from it.

Picture this: you pour your heart and soul into your business, offering valuable services to your clients. Yet, when it comes to setting your fees, you hesitate. You worry about how your prices will impact your clients and whether you're truly worth what you want to charge. This hesitancy often results in undercharging, leaving you working tirelessly for little return—a phenomenon aptly named "the churn."

As women, we're often raised to be nurturing and accommodating, traits that serve us well in many aspects of life. However, in the business world, they can lead us to...