LEONOR HERRERA

If you are starting a home-based business or trying to grow an existing service-based business, then having a quality website is going to be an important piece of your marketing plan.

These days, a quality website doesn’t have to cost you thousands of dollars. You can start by setting up a WordPress site and choosing a quality theme to showcase your brand.

Keep in mind that your website should be generating leads for you. Putting up a low-quality site with the wrong messaging could hurting your business more than helping it.

Here are the seven elements to help make your website appealing to potential customers.

1. Say what you do and who you do it for, in a clear, concise way

Make sure that what you do is clear on the homepage. For example, “Virtual Assistant Services for Busy Entrepreneurs” is a clear, concise tagline that states exactly what you do and who your ideal client is.

If you offer services to a specific niche, such as writers or real estate agents or coaches, be sur...