LEONOR HERRERA

Starting a coaching business can be exhilarating, but it also comes with its fair share of challenges, especially when it comes to marketing. Many coaches feel overwhelmed by the myriad of marketing options available and struggle to find the right strategies to attract a steady stream of clients. The good news is that you don’t need to master every marketing tactic under the sun to build a successful coaching business. Instead, focusing on three essential marketing strategies—Discovery Sessions, Email Marketing, and Public Speaking—can provide a solid foundation for steady client growth. Here’s how you can master these basics and transform your coaching business.

1. Discovery Sessions: The Gateway to New Clients

Discovery Sessions are an invaluable tool for coaches. These sessions offer potential clients a taste of what it’s like to work with you and provide an opportunity for you to showcase your expertise. The key to successful Discovery Sessions is confidence and preparation.

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