LEONOR HERRERA

We talk a lot about “doing it all” in business. But not nearly enough about what it’s costing us behind the scenes.

For women entrepreneurs, burnout often creeps in quietly—under layers of ambition, responsibility, and unspoken pressure to show up perfectly, especially online.

And while business ownership comes with its own challenges, there’s something else quietly fueling this exhaustion:

The emotional labor of being visible.

The Numbers Tell the Story:

• Nearly 1 in 2 women in business report experiencing burnout (FreshBooks).
  
  
• 42% of women carry the majority of the household mental load, even when running a business (Pew Research).
  
  
• Social media pressure significantly contributes to stress and decreased self-worth in women entrepreneurs (Harvard Business Review).
  
  

We’re not just building businesses.
We’re holding families together.
Running households.
Trying to “stay consistent” online.
And still being told we need to do more to succeed.

No wonder so many of us are feeling stre...