LEONOR HERRERA

Let’s talk about one of the sneakiest ways women in business drain their energy and dilute their vision: saying “yes” to the wrong things.

At first, it doesn’t feel like a big deal.
A coffee chat here.
A summit invitation there.
A “quick” collaboration that turns into weeks of extra work.

We tell ourselves it’s networking. We tell ourselves it’s opportunity. We tell ourselves we should be grateful.

But here’s the truth I’ve learned — both in my business and coaching my clients:

Every yes costs you something.

And unless you’re clear on what each yes is worth, you can end up spending your time, energy, and focus like loose change… without realizing you’re bankrupting the very vision you’re trying to build.

Why We Struggle to Say No

If you’ve ever overcommitted yourself, you know the spiral:

• You want to be helpful.
  
  
• You don’t want to offend anyone.
  
  
• You think, “What if I miss my big break?”
  
  
• You assume saying no will close doors forever.
  
  

As women in business, many of us have bee...

If you’re a woman in business, chances are you’ve experienced what I call execution overwhelm. It’s not that you lack ideas or ambition—in fact, the opposite is usually true. You’re bursting with creativity, visions, goals, and maybe even a drawer full of planners. But somewhere between intention and implementation, everything feels stuck.

You have so many unfinished projects, you don't know where to begin. You're jumping between client work, marketing plans, offers you want to launch, and a dozen "next steps" that never get done. It’s exhausting. And it’s not because you’re not capable. It’s because your energy is split in too many directions.

This is execution overwhelm in action. It creeps in quietly, disguised as productivity. But what it really creates is scattered focus, inconsistent results, and a growing sense of self-doubt.

Here’s what I want you to know:
You’re not behind. You’re overloaded. And the solution isn’t to hustle harder—it’s to simplify with intention.

The Real ...

We talk a lot about “doing it all” in business. But not nearly enough about what it’s costing us behind the scenes.

For women entrepreneurs, burnout often creeps in quietly—under layers of ambition, responsibility, and unspoken pressure to show up perfectly, especially online.

And while business ownership comes with its own challenges, there’s something else quietly fueling this exhaustion:

The emotional labor of being visible.

The Numbers Tell the Story:

• Nearly 1 in 2 women in business report experiencing burnout (FreshBooks).
  
  
• 42% of women carry the majority of the household mental load, even when running a business (Pew Research).
  
  
• Social media pressure significantly contributes to stress and decreased self-worth in women entrepreneurs (Harvard Business Review).
  
  

We’re not just building businesses.
We’re holding families together.
Running households.
Trying to “stay consistent” online.
And still being told we need to do more to succeed.

No wonder so many of us are feeling stre...